They are everywhere. In magazines, online, via email, through the letterbox and even via text. Coupons and money-off vouchers come from nearly all online and offline outlets so who can help making the most of them in everyday life when shopping for essentials or even when using them to justify a certain, more expensive, purchase.
You don’t’ have to look far before you see some news about the challenging times the world is having financially. Everywhere – television, magazines, newspapers, radio – is filled with news about economic downturns, government cuts and budgets. This, coupled with the forever rising costs of food, petrol and general living costs has given rise to a new trend: penny pinching.